AM1: Data Strategy Bootcamp
  Donna Burbank   Donna Burbank
Managing Director
Global Data Strategy, Ltd.


Monday, March 23, 2020
08:30 AM - 11:45 AM

Level:  Introductory

The need for organizations to create a comprehensive data strategy and data architecture is greater than ever, with the rise of the data-driven organization casting a larger spotlight on data-driven initiatives. But creating an enterprise data strategy and architecture can be a daunting task. It can be difficult to know where to begin, and how to prioritize efforts with the myriad technologies and stakeholders involved. This workshop will help demystify data strategy and data architecture, and will provide concrete, practical ways to get started. Topics include:

  • Components of a data program and strategy: where to start
  • Establishing goals and gaining buy-in
  • Prioritizing business-critical data and capabilities
  • Build the right technical architecture for your organization’s needs
  • Defining an actionable roadmap and identifying “quick wins”

Donna Burbank is a recognized industry expert in information management with over 20 years of experience helping organizations enrich their business opportunities through data and information. She is currently the Managing Director of Global Data Strategy, Ltd., where she assists organizations around the globe in driving value from their data. She has worked with dozens of Fortune 500 companies worldwide in the Americas, Europe, Asia, and Africa and speaks regularly at industry conferences. She has co-authored several books on data management and is a regular contributor to industry publications. She can be reached at, and you can follow her on Twitter @donnaburbank.